#Skype logo guidelines pdf
Instead of saving PDF documents to your desktop, in Google Drive, or storing them in your emails, you have one online link employees can bookmark. Cloud-based brand guidelines achieve that by providing a centralized online home for your guidelines. 85% of respondents believe their company brand would be stronger if the official brand guidelines were shared across the organization. Our State of Brand Ownership report surveyed 759 people across brand, marketing, front-end development, UX, and design teams. Cloud-Based Brand Guidelines? They’re Easy to Find & Always Up to Date Thankfully, companies have another option – using online brand guidelines. If different parties use different versions of your guidelines, they’ll introduce inconsistencies into your design, messaging, and style. Relying on PDF brand guidelines can lead to a confusing presentation of your brand to the market. As a result, the majority of your team members are likely to work from old versions of your brand guidelines, which makes it difficult to achieve a consistent, authentic presentation of your brand.Įven worse, outdated versions can hang around for much longer than you realize once your brand guideline PDFs are out in the world – uploaded to your website, emailed to employees, and shared with external agencies and partners.įor example, a Google search for ‘Skype brand guidelines’ brings up a link to Skype’s brand guidelines PDF as the first search result, a second result from Skype, and a third result from Microsoft:Ī freelancer or agency working with you may prefer to Google your brand guidelines rather than ask for them yet again, and a new employee will find it easier to search online than hunt through all your files or ask your marketing team for help. So more often than not, your PDF brand guidelines are out of date, because it’s inefficient to keep editing a static file. PDFs are static documents, but your brand develops and changes over time. But doing so could mean they end up using outdated product messaging or old logos, which creates inconsistencies in your branding.Įmployees in your marketing or branding teams lose even more time, repeatedly sending out the latest version of your guidelines and fixing branding mistakes introduced by team members working from outdated guidelines. If an employee is looking at ' Brand_Guidelines_May_2021', how can they tell whether that's the latest version or if there's another document they haven't found yet from later in the year? They could keep searching and waste even more time, or they could use the version they've found. According to a study of 1,000 U.S.-based knowledge workers, “54% of respondents said that they spend more time digging for documents than replying to email.” Then, when they need to use the guidelines, they have to hunt through emails and files, with no way of knowing whether the version they're looking at is up to date.Įmployees lose a lot of time searching for documents they need to do their jobs.
#Skype logo guidelines download
When you send around your brand guideline PDFs, employees will most likely download the file, upload it to a shared drive, or leave it in their emails. And even if you manage to keep your guidelines updated, employees can have a hard time tracking down the latest version. Your brand is constantly growing and evolving, so a static file format like a PDF can stifle that development. But what are the problems with PDF brand guidelines, and what can forward-thinking brand builders use instead? PDF Brand Guidelines? They’re Fine, But They Don’t Evolve With Your Brand
#Skype logo guidelines software
They explained, “standardization is vital to PDF’s magic as it enables it to look and function the same way everywhere, regardless of the location or software used.” But PDF brand guidelines may actually be holding you back, making it more difficult to update, develop, and refine your brand.īrand guidelines PDFs may be the popular choice, but they’re not the best option for your brand. In 2007 the International Standards Organization (ISO) created the first open standard for the technology. PDFs have long been the go-to option for branding books. Employees depart from the company line when they can't access the official files or track down the brand guidelines PDF document. Our State of Brand Ownership report found that 67% of respondents admit to using specific brand and creative guidelines within their teams that aren’t part of the company’s official guidelines. Keeping employees on-brand is a common challenge for businesses.
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